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Metaverse Marketing

Metaverse Marketing

Data release: 2021-09-29
Metaverse Marketing - QR Code
2 episodi
Audio
Ascolta su Apple Podcasts
2 episodi
Audio
Ascolta su Apple Podcasts
Data release: 2021-09-29
Puntata più recente
Defining the Metaverse

Defining the Metaverse

"Metaverse" is a word that's hard to define — and means different things to different people. The term was coined by sci-fi writer Neal Stephenson in his 1992 novel, "Snow Crash," to describe a world similar to that which was later popularized in...
Durata: 21:50
"Metaverse" is a word that's hard to define — and means different things to different people. The term was coined by sci-fi writer Neal Stephenson in his 1992 novel, "Snow Crash," to describe a world similar to that which was later popularized in Ernest Cline's 2011 book, "Ready Player One," which was adapted into a film by Steven Spielberg.
In these stories, the metaverse is a persistent virtual world—accessible by VR goggles—where users can fully live out their lives digitally. But is that the future metaverse we can actually expect?
On episode 1 of Adweek's Metaverse Marketing Podcast, we're joined by metaverse experts to hear how exactly they define the word "metaverse".
ID puntata: 1000536981560
GUID: 0552a8b9-6f06-4ab7-be13-baae2bd3777c
Data di pubblicazione: 29/9/2021, 13:00:00

Descrizione

On Adweek's Metaverse Marketing podcast, host Cathy Hackl takes listeners on a journey into the future and prepares marketers to master the metaverse. Get up to speed on the tech that’s shaping the future of the internet; discover new opportunities and overcome the challenges presented by the metaverse; and learn how brands can prepare for tomorrow, today.

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