The Startup Solution is a new podcast from Threshold Ventures. The series tackles the make-or-break challenges that startups face, offering clear advice on how to survive and thrive in an early-stage company. Who’s it for? Founders, startup execs, and investors who want to hear (and learn from) rarely discussed real-world “oh shit” moments. All names and details have been changed to uphold our commitment to the Entrepreneur Protection Program.

Heidi Roizen unravels a new startup situation each week, breaking down why it’s a big deal, and talking about how it was solved — or could have been solved. Heidi closes each podcast with a clear review of lessons learned.

Heidi has spent decades in the tech startup world, the first dozen years as an entrepreneur herself, and since then, 25 years as a venture capitalist. Heidi has served on over 40 boards, from seed stage to public companies. She also co-leads the Threshold Ventures Fellows program at Stanford University and is a partner at Threshold Ventures.