Welcome to Soft Sides, the show where we explore the intangible, sometimes emotional, soft sides of Go-To-Market teams.
The biggest challenge for GTM leaders is not the work itself. The hardest part is building the right team, getting alignment, learning how to navigate difficult conversations, and feeling that your work matters to you and others. Our first series focuses on "influence," featuring candid conversations with CMOs, CROs, product, and partnership leaders as we break down challenges and redefine influence.
Insightful and out-of-the-box, I truly recommend it!
Soft Sides dives into all those things no one talks about—like the tough conversations around emotions, soft skills, and building and working with teams.
As a content person, I loved the episode with Stewart Hill, Head of Content at Mutiny. Laura and Stewart discussed rethinking our roles in content and how to embrace the possibilities AI brings instead of fearing it.
Highly recommend this series—it’s packed with real, honest, and insightful conversations!
